The Complete Guide To Study Marketing Management in Malaysia

This program offers a comprehensive insight into marketing concepts, customers’ behavior, and various online marketing techniques. Within three years, they attend lessons to acquire basic knowledge in many spheres supported by the five best Malaysian universities inclusive of Taylor’s and Nottingham. Opportunities exist in brand management, digital marketing, and even in sales strategy positions for the graduates.

Country

Malaysia

Duration

3 Years

Fees

$7,500+ Yearly

Field

Bussiness

Program Overview

Marketing is an area of study that deals with selling and promoting products and services, including advertising, market research, customer relationship management, and sales strategies. It involves studying and thoroughly understanding the behavior of consumers, identifying the target markets, developing value propositions, and effectively communicating them to the identified audience to drive the demand for specific products or services. As a function, marketing’s core objective is to develop a bridge between the businesses and the audience, enhance brand loyalty, and attain a competitive edge in the market.

Since marketing is a foundational operation, almost every business requires experts from the field to operate successfully. Be it a retail business, healthcare, finance, or anything else, there’s always a need for adequate marketing functions to attract and retain customers in the longer term. Therefore, pursuing a degree in marketing could always be beneficial in terms of scope. An estimated 40,000 marketing degrees have been awarded in the US. alone this past year states the National Centre for Educational Statistics. There’s a versatile range of opportunities available in the job market for marketing graduates, and the recent rise in digital marketing has also given great significance to individuals having marketing skills and the capability to navigate online platforms and utilize data analytics in executing the best marketing strategies. The US. Bureau of Labor Statistics suggests that there’s 10% growth expected in the employment opportunities for marketing graduates from the year 2020 till 2030.

The courses usually taught in any marketing degree or diploma program include consumer behavior, marketing principles, marketing research, digital marketing, brand management, integrated marketing communications, sales management, international marketing, and advertising. The most famous universities of Malaysia offering degree or diploma programs in marketing can be listed as follows –

1. Taylor’s
2. ⁠UKM
3. ⁠Nottingham Malaysia
4. ⁠Sunway University
5. ⁠MMU

Why Study Marketing?

There are several reasons why marketing is a great field to study and offers many career aspects; a few prominent among them can be listed as follows:

Dynamic and Exciting Field: Marketing is a continuously evolving field with much to offer. Depending on consumer behavior, it tends to evolve and adapt to the changes and innovations happening worldwide. Therefore, it is an exciting field to study and offers excellence to creative and happening people. Studying and working in marketing can allow your brain to think outside the box and use all your creative instincts in the right direction.

Versatile and Highly Demanded: Marketing skills are required by a versatile range of industries from across the globe and are often in great demand. This fantastic field versatility allows marketing graduates to find multiple yet diverse working opportunities, and you can always choose what suits your desires and career goals in the long term. The versatility of the field retains job stability and always keeps the options open for you in the job market. No matter what company or industry, there will always be a need for a skilled marketer to get the desired success for any business. The digital marketing industry alone stood up at an average of USD 322 billion in the year 2020 and is projected to reach around 640 billion dollars by the end of 2027.

A blend of Creativity and Analytics: Marketing can be described as a well-blended combination of analytical thinking and creativity. Marketing professionals get the chance to work on creative projects such as advertising campaigns, content creation, and branding – all of which simultaneously use analytical thinking in the form of data analytics and creativity. Therefore, studying and working in the marketing field is often a treat for creative minds who enjoy discovering new facts using the data and are good at data-driven decision-making.

Impact on Business Success: Marketing is not just a foundational function for any business, but it certainly plays the role of a heart. An effective marketing strategy can bring a business from bottom to top in no time by spreading the proper awareness about the business, attracting a target audience, and retaining the converted clients in the long term. By studying marketing, you can earn significant skills that make you essential for any business you work with. Even if you plan to start a business, learning marketing skills will always give you a competitive edge.

Why Study Marketing in Malaysia?

There are several reasons you should study marketing in Malaysia, a few best among them include the following:

Quality Education: Malaysia is known for being home to all the highly accredited and globally renowned universities that offer the best marketing courses. Each of these courses and programs is accredited by professional global bodies such as the Malaysian Qualifications Agency (MQA), which ensures that quality education is offered to students to meet international standards. The curriculum has been rigorously developed with the latest developments in the world’s economy and upcoming trends in mind.

Affordable Tuition Fee: Compared to most educational institutions, Malaysian universities offer affordable fee options. By ensuring the best quality education and that global standards are not compromised, Malaysian universities make themselves an attractive destination for students with high-end academic dreams.

Strategic Location & International Exposure: Located in the very central heart of Southeast Asia, Malaysia offers strategic access to almost every economically growing state. It is an easy-to-access study destination for students aiming to get a quality education abroad and simultaneously experience an international marketing perspective.

Vibrant Student Life: Universities of Malaysia are known for offering vibrant campus lives for both local and international students. These all-inclusive educational centers welcome students from varying cultures and allow them to engage with each other, enjoy multicultural festivities, and experience a fun-loving study environment where their academics are always complemented with the best extracurricular activities to ensure a balanced life.

Career Prospects

The most high-paying and progressing career prospects in marketing can be listed as follows:

Marketing Manager: The core job of a marketing manager is to oversee the entire marketing operations, including designing and executing effective marketing campaigns, managing the teams, and keeping a thorough track of ongoing marketing trends to ensure they’re fully incorporated into their strategies and are helping promote the products and services successfully. As per a survey conducted by Glassdoor, the average salary of a marketing manager is around $80,000 per year and that is subject to grow up to 120,000 USD per year with the growth in their roles and seniority levels

Digital Marketing Specialist: The job responsibilities of a digital marketing specialist are to create and manage online marketing campaigns effectively. Their role covers overseeing everything ranging from the rightful utilization and implementation of SEO and SEM techniques and social media marketing strategies to the execution of creative email marketing strategies and the creation of engaging content to attract the right market audience. The average pay scale of a digital marketing specialist is up to $61,000 per annum with a potential for growth over time.

Marketing Research Analyst: The role of a marketing research analyst is to conduct thorough market research, gather potential data insights regarding market conditions, consumer behavior, and competitor strategies, and utilize them to enhance the existing strategies and campaigns of the brand they work for so that they can attract more consumers and become a giant in their industry. Data analytics, critical thinking, statistical skills, and communication are the skills that are usually required of a marketing research analyst. The US Bureau of Labor Statistics suggests that the average salary of a marketing research analyst is around USD 65,810 per year.

Brand Manager: The core job responsibilities of a brand manager are to develop and implement effective branding strategies that can help enhance brand awareness while ensuring the consistency and equity of a brand. It involves working closely with the products and marketing teams to ensure that a product’s suitable characteristics and functionalities are marketed to the right audience, giving rise to the brand’s awareness and market competitiveness. The common skills required by a brand manager include marketing communication, creative thinking, project management, and brand strategy. A brand manager can earn up to 101,000 USD per year on average.

Program Duration

Undergraduate Programs

1. Bachelors in Marketing (3-4 years typically)

Postgraduate Programs

1. Master’s Degree in Marketing (1-2 years typically)
2. Doctorate (PhD) in Marketing (3-5 years typically)

Entry Requirements

The general entry requirements set by the Malaysian Qualifications Agency (MQA) are implied and followed by every professional university in Malaysia. They can be described as follows :

Undergraduate Programs

Academic Qualifications:

1. A-Levels (at least two passes)
2. Matriculation/Foundation (at least 2.00 CGPA)
3. Diploma (a course-relevant diploma with at least a 2.00 CGPA)
4. Unified Examination Certificate (at least five Bs)
5. STPM (Sijil Tinggi Persekolahan Malaysia) ( at least 2.00 CGPA)

English Language Proficiency:

1. At least one credit in SPM English or equivalent for Malaysian Nationals.
2. A minimum IELTS score of 5.5 or TOEFL score of 550 (paper-based) and 80 (internet-based) for international students.

Post Graduate Programs (Masters' Degree)

Academic Qualifications :

1. A relevant bachelor’s degree with at least a 2.00 CGPA.

English Language Proficiency:

1. At least one credit in SPM English or equivalent for Malaysian Nationals.
2. A minimum IELTS score of 6.0 or TOEFL score of 550 (paper-based) and 80 (internet-based) for international students.

Postgraduate Programs (Doctorate – PhD)

Academic Qualifications :

1. A relevant master’s degree with at least a 3.00 CGPA.
2. A well-crafted and subject-relevant research proposal is to be submitted.

English Language Proficiency:

1. At least one credit in SPM English or equivalent for Malaysian Nationals.
2. A minimum IELTS score of 6.0 or TOEFL score of 550 (paper-based) and 80 (internet-based) for international students.

Fee and Costing

The fee structures for both undergraduate and postgraduate degree and diploma programs in Malaysia vary based on the program you’ve chosen, the institution you might be looking for, the duration of study, etc. However, the generic cost of a bachelor’s degree in Malaysia may be between 20,000 MYR and 70,000 MYR (an estimated 5,000 USD to 17,500 USD) a year.

Postgraduate programs, however, may cost a bit higher, ranging from 25,000 MYR to 80,000 MYR (an estimated 6,250 USD to 20,000 USD) a year. The range is often similar for both master’s and doctorate programs. However, the total expense of doctorate programs might vary based on the nature and duration of the research involved.

But the good news is that most Malaysian Universities offer scholarships and financial aid to students in need. Many flexible payment plans are also offered to help accommodate students without strong financial backgrounds but a desire for bright academic careers.

Accommodation

Accommodation facilities offered by Malaysian universities are often excellent and versatile, suiting each student’s diverse needs and requirements. As a foreign student landing in an entirely new destination for studies, accommodation could be a significant issue for you. But you need not worry because most Malaysian Universities offer a wide range of options, including hostels, dormitories, and even spacious apartment residences. You can pick what suits your needs and comes under your budget, and boom – enjoy all the excellent facilities they offer along with the comfortable and budget-friendly accommodation.

The shared facilities and amenities usually include :

1. Study desks
2. Beds
3. Attached bathrooms
4. Fully functional kitchens or pantries include a microwave, electric kettle, stove, fridge, etc.
5. Laundry rooms
6. Socializing areas
7. Recreational activities
8. 24/7 security surveillance

Admission Procedure

The admission process for getting into Malaysian Universities typically comprises multiple steps, including submission of an application, verification of the documents, eligibility assessment, and, in some cases, entrance exams or interviews etc. While it can be overwhelming and tedious to handle all that pressure while preparing for your entrance exams and interviews, TJS Study Steps can be your savior and simplify the admission process like never before. Here’s how the experts from TJS Study Steps can help during each stage of the admission procedure and ease you from the hassle!

1. We have added featured university and program guides on our website that experts from the industry have prepared. These guides can help you pick the finest universities and programs from a widespread palate as per your academic goals and aspirations.
2. Filling out the lengthy application forms can be exhausting; our team’s experts know how to ease you from that hassle. They offer professional assistance to the students in filling out correct information and attaching the required documents with their applications without any error to ensure the admission process goes smoothly.
3. TJS Study Steps also has documentation experts onboard who can help you gather all the required documents, such as transcripts, personal statements, certificates, and so on.
4. We also track your applications on your behalf and inform you of their progress in real-time.
5. If a university invites you to an interview or entrance exam, TJS can also assist you in your preparation and ensure you perform well and get selected.
6. Once you’ve secured admission at a university in Malaysia, the next step is to get a student Visa, and we also provide total guidance for the Visa application process.
7. Last but not least, TJS Study Steps ensures your well-being abroad. From booking the best flights at affordable rates to assisting you with a city tour, we help you adjust to the city.

The Complete Guide To Study Marketing Management in Malaysia

Country

Duration

Fees

Field

Navigation

Program Overview

Why Study Marketing?

Why Study Marketing in Malaysia?

Career Prospects

Program Duration

Entry Requirements

Undergraduate Programs

Post Graduate Programs (Masters' Degree)

Postgraduate Programs (Doctorate – PhD)

Fee and Costing

Accommodation

Admission Procedure

Navigation

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