Malaysia
3 Years
$7,500+ Yearly
Bussiness
The courses usually taught in any marketing degree or diploma program include consumer behavior, marketing principles, marketing research, digital marketing, brand management, integrated marketing communications, sales management, international marketing, and advertising. The most famous universities of Malaysia offering degree or diploma programs in marketing can be listed as follows –
There are several reasons why students should study study marketing management in Malaysia because it is a great field to study and offers many career aspects; a few prominent among them can be listed as follows:
Marketing is a continuously evolving field with much to offer. Depending on consumer behavior, it tends to evolve and adapt to the changes and innovations happening worldwide. Therefore, it is an exciting field to study and offers excellence to creative and happening people. Studying and working in marketing can allow your brain to think outside the box and use all your creative instincts in the right direction.
Marketing skills are required by a versatile range of industries from across the globe and are often in great demand. This fantastic field versatility allows marketing graduates to find multiple yet diverse working opportunities, and you can always choose what suits your desires and career goals in the long term. The versatility of the field retains job stability and always keeps the options open for you in the job market. No matter what company or industry, there will always be a need for a skilled marketer to get the desired success for any national and international business. The digital marketing industry alone stood up at an average of USD 322 billion in the year 2020 and is projected to reach around 640 billion dollars by the end of 2027.
Marketing can be described as a well-blended combination of analytical thinking and creativity. Marketing professionals get the chance to work on creative projects such as advertising campaigns, content creation, and branding – all of which simultaneously use analytical thinking in the form of data analytics and creativity. Therefore, studying and working in the marketing field is often a treat for creative minds who enjoy discovering new facts using the data and are good at data-driven decision-making.
Marketing is not just a foundational function for any business, but it certainly plays the role of a heart. An effective marketing strategy can bring a business from bottom to top in no time by spreading the proper awareness about the business, attracting a target audience, and retaining the converted clients in the long term. By studying marketing, you can earn significant skills that make you essential for any business you work with. Even if you plan to start a business, learning marketing skills will always give you a competitive edge.
There are several reasons you should study marketing management in Malaysia, a few best among them include the following:
Malaysia is known for being home to all the highly accredited and globally renowned universities that offer the best marketing courses. Each of these courses and programs is accredited by professional global bodies such as the Malaysian Qualifications Agency (MQA), which ensures that quality education is offered to students to meet international standards. The curriculum has been rigorously developed with the latest developments in the world’s economics and upcoming trends in mind.
Compared to most educational institutions, Malaysian universities offer affordable fee options. By ensuring the best quality education and that global standards are not compromised, Malaysian universities make themselves an attractive destination for students with high-end academic dreams.
Located in the very central heart of Southeast Asia, Malaysia offers strategic access to almost every economically growing state. It is an easy-to-access study destination for students aiming to get a quality education abroad and simultaneously experience an international marketing perspective.
Universities of Malaysia are known for offering vibrant campus lives for both local and international students. These all-inclusive educational centers welcome students from varying cultures and allow them to engage with each other, enjoy multicultural festivities, and experience a fun-loving study environment where their academics are always complemented with the best extracurricular activities to ensure a balanced life.
The core job of a marketing manager is to oversee the entire marketing operations, including designing and executing effective marketing campaigns, managing the teams, and keeping a thorough track of ongoing marketing trends to ensure they’re fully incorporated into their strategies and are helping promote the products and services successfully. As per a survey conducted by Glassdoor, the average salary of a marketing manager is around $80,000 per year and that is subject to grow up to 120,000 USD per year with the growth in their roles and seniority levels
The job responsibilities of a digital marketing specialist are to create and manage online marketing campaigns effectively. Their role covers overseeing everything ranging from the rightful utilization and implementation of SEO and SEM techniques and social media marketing strategies to the execution of creative email marketing strategies and the creation of engaging content to attract the right market audience. The average pay scale of a digital marketing specialist is up to $61,000 per annum with a potential for growth over time.
The role of a marketing research analyst is to conduct thorough market research, gather potential data insights regarding market conditions, consumer behavior, and competitor strategies, and utilize them to enhance the existing strategies and campaigns of the brand they work for so that they can attract more consumers and become a giant in their industry. Data analytics, critical thinking, statistical skills, and communication are the skills that are usually required of a marketing research analyst. The US Bureau of Labor Statistics suggests that the average salary of a marketing research analyst is around USD 65,810 per year.
The core job responsibilities of a brand manager are to develop and implement effective branding strategies that can help enhance brand awareness while ensuring the consistency and equity of a brand. It involves working closely with the products and marketing teams to ensure that a product’s suitable characteristics and functionalities are marketed to the right audience, giving rise to the brand’s awareness and market competitiveness. The common skills required by a brand manager include marketing communication, creative thinking, project management, and brand strategy. A brand manager can earn up to 101,000 USD per year on average.
Study marketing management in Malaysia to benefit from affordable tuition fees and cost-effective living expenses, making it an ideal destination for international students. The fee structures for both undergraduate and postgraduate degree and diploma programs in Malaysia vary based on the program you’ve chosen, the institution you might be looking for, the duration of study, etc. However, the generic cost of a bachelor’s degree in Malaysia may be between 20,000 MYR and 70,000 MYR (an estimated 5,000 USD to 17,500 USD) a year.
Study marketing management in Malaysia with convenient and affordable accommodation options near top universities. Accommodation facilities offered by Malaysian universities are often excellent and versatile, suiting each student’s diverse needs and requirements. As a foreign student landing in an entirely new destination for studies, accommodation could be a significant issue for you. But you need not worry because most Malaysian Universities offer a wide range of options, including hostels, dormitories, and even spacious apartment residences. You can pick what suits your needs and comes under your budget, and boom – enjoy all the excellent facilities they offer along with the comfortable and budget-friendly accommodation.
The shared facilities and amenities usually include :
The admission process for getting into Malaysian Universities typically comprises multiple steps, including submission of an application, verification of the documents, eligibility assessment, and, in some cases, entrance exams or interviews etc. While it can be overwhelming and tedious to handle all that pressure while preparing for your entrance exams and interviews, TJS Studysteps Education Consultancy in Saudi Arabia can be your savior and simplify the admission process like never before. Here’s how the experts from TJS Studysteps can help during each stage of the admission procedure and ease you from the hassle!
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