Malaysia is a growing hub for international students who want to build careers in marketing, branding, advertising and digital marketing. Students can choose from Malaysian public universities, private universities and international branch campuses, including UK partner degrees taught in Malaysia.
But choosing a marketing degree is about more than tuition fees. In this guide we compare Marketing & Advertising fees across Malaysian universities, look at QS Marketing subject rankings, explain the main specialisations and show what a typical degree looks like year by year.
Summary
A Marketing or Advertising bachelor’s degree in Malaysia usually takes 3 years. Total tuition fees range from approximately RM57,900 to RM132,180 for on-campus study, and online options start from approximately RM38,756.
Students can choose from 37 Marketing, Advertising and Branding programmes across 18 Malaysian universities, with specialisations in Digital Marketing, Advertising, Branding, Marketing Management and Marketing with Psychology.
QS-Ranked Universities for Marketing
Students in Malaysia can study at universities represented in the QS World University Rankings by Subject 2026 for Marketing.
| University | QS Marketing Ranking 2026 |
|---|---|
| Monash University | #49 |
| Universiti Malaya (UM) | #51–100 |
| Taylor’s University | #51–100 |
| UCSI University | #51–100 |
| University of Nottingham | #51–100 |
| University of Reading | #51–100 |
Related QS subject rankings 2026, Business & Management Studies: Monash University #57, Universiti Malaya #104, Management and Science University #112, Taylor’s University #144, University of Nottingham #144.
Rankings for Monash University, University of Nottingham and University of Reading are for the parent university. Students at the Malaysian campus receive the same degree — see our guide to Branch campuses of foreign universities in Malaysia.
Marketing & Advertising Fees in Malaysia
Tuition is one of the biggest differences between marketing programmes in Malaysia. Students can find programmes at very different price points across public universities, private universities and international branch campuses.
Here are examples of Marketing and Advertising programmes and their approximate total tuition fees:
| University | Programme | Duration | Approx. Total Fee |
|---|---|---|---|
| Universiti Kuala Lumpur (UniKL) | Bachelor of Business Administration in Marketing (Honours) | 3 years | RM57,900 |
| UTAR | Bachelor of Marketing (Honours) | 3 years | RM59,610 |
| Universiti Teknologi Malaysia (UTM) | Bachelor of Management (Marketing) with Honours | 4 years | RM63,000 |
| Management and Science University (MSU) | Bachelor in Marketing with Psychology (Honours) | 3 years | RM65,700 |
| UNITEN | Bachelor in Business Administration (Marketing) (Honours) | 3 years | RM69,000 |
| UCSI University | BComm (Hons) Marketing | 3 years | RM70,920 |
| Multimedia University (MMU) | Bachelor in Marketing (Honours) | 3 years | RM74,000 |
| MILA University | Bachelor of Business Management (Honours) (Marketing) | 3 years | RM74,600 |
| TAR UMT | Bachelor of Business (Honours) in Marketing | 3 years | RM74,800 |
| MDIS Malaysia International College | BA (Hons) Business and Marketing Management | 3 years | RM77,200 |
| INTI International University | Bachelor of Business (Honours) in Entrepreneurship and Marketing (Nilai) | 3 years | RM79,468 |
| SEGi University | BA (Hons) Advertising & Digital Marketing Communications (3+0) (Penang) | 3 years | RM80,540 |
| HELP University | Bachelor in Marketing (Honours) | 3 years | RM86,100 |
| Xiamen University Malaysia | Bachelor of Arts in Advertising (Honours) | 3 years | RM87,000 |
| Sunway University | Bachelor of Science (Honours) Marketing | 3 years | RM108,280 |
| Asia Pacific University (APU) | Bachelor in Digital Marketing (Honours) | 3 years | RM108,500 |
| Swinburne University Sarawak | Bachelor of Marketing | 3 years | RM110,040 |
| Taylor’s University | Bachelor of Business (Honours) in International Business and Marketing | 3 years | RM132,180 |
Marketing & Advertising Specialisations in Malaysia
Marketing degrees in Malaysia are increasingly specialised. Many focus on digital channels, data and creative strategy.
Digital Marketing
What you learn: social media marketing, search engine marketing, content strategy, marketing analytics and e-commerce.
Where to study it: Asia Pacific University (Bachelor in Digital Marketing, RM108,500), SEGi University (Digital Marketing major and Advertising & Digital Marketing Communications) and INTI International University (BA (Hons) Advertising and Digital Marketing with the University of Hertfordshire, UK, RM89,467).
Advertising & Branding
What you learn: creative strategy, copywriting, brand building, media planning and campaign development.
Where to study it: UCSI University (BA (Hons) Branding and Advertising, RM73,920), Xiamen University Malaysia (BA in Advertising, RM87,000), Sunway University (BA (Hons) Advertising and Branding, RM102,900), APU (BA (Hons) Digital Advertising, RM108,500) and SEGi University.
Marketing Management
What you learn: consumer behaviour, market research, pricing, sales and strategic marketing.
Where to study it: UTAR, MMU, HELP, TAR UMT, UCSI, Sunway, Swinburne and MDIS all offer dedicated Marketing degrees. UniKL, UNITEN, MILA and MMU offer marketing as a Business Administration or Business Management major.
Marketing with Psychology
What you learn: the psychology behind buying decisions, persuasion and consumer research.
Where to study it: Management and Science University (Bachelor in Marketing with Psychology, RM65,700).
Tourism & Destination Marketing
Where to study it: UTAR (Bachelor of Business Administration (Honours) Tourism Destination Marketing, RM61,460).
Flexible Routes & Intakes
International degrees in Malaysia
- UK degrees: INTI with the University of Hertfordshire (BA (Hons) Marketing and BA (Hons) Advertising and Digital Marketing, RM89,467), and SEGi University‘s 3+0 and 2+0 UK partner degrees
- Australian degree: Swinburne University Sarawak (Bachelor of Marketing, RM110,040)
- Dual award: SEGi University‘s Digital Marketing major — see our guide to dual-award degrees
- Year 2 entry for diploma holders: SEGi University‘s 2-year Year 2 Entry and 2+0 options
- Online learning: INTI International University‘s Bachelor of Business (Honours) Marketing (Online Learning) costs approximately RM38,756
Intakes
- Public universities: UTM‘s intakes are February and September
- Private universities often have 3–5 intakes a year. Examples: HELP University (Jan, Feb, Jun, Aug, Oct), MMU (Mar, Jul, Oct), Sunway University (Jan, Apr, Sep)
What Does a Marketing Degree Look Like?
Marketing programmes in Malaysia usually take 3 years. They move from business and marketing fundamentals to digital strategy and real campaign experience.
The exact curriculum varies by university, but a typical journey may look like this:
Year 1 — Business & Marketing Foundations
Students learn how businesses and markets work. Subjects may include Principles of Marketing, Principles of Management, Microeconomics, Business Statistics, Business Communication and Introduction to Accounting.
Year 2 — Core Marketing
Students build key marketing skills. Subjects may include Consumer Behaviour, Marketing Research, Digital and Social Media Marketing, Integrated Marketing Communications, Brand Management, Sales Management and Services Marketing.
Year 3 — Strategy & Industry Experience
The final year focuses on strategy and practice. Students may study Strategic Marketing, International Marketing, Marketing Analytics and Campaign Planning. Most programmes include an internship or industrial training placement with agencies or corporate marketing teams, plus a final-year project.
This is a general example of how a Marketing degree may be structured. Subjects, internships and the timing of each component vary by university.
Entry Routes: How to Get Into Marketing & Advertising in Malaysia
Most international students enter a Marketing degree in one of three ways:
- Foundation in Business or Arts (1 year) → Bachelor’s degree. Business foundation programmes range from approximately RM12,000 (Multimedia University) to RM34,200 (Heriot-Watt University Malaysia).
- Diploma in Marketing or Business → Bachelor’s degree. There are 12 marketing and advertising diplomas across 6 universities, from approximately RM38,593 to RM58,478. Some universities offer Year 2 entry for diploma holders.
- Direct entry. Students with A-Levels, STPM, a recognised foundation or an equivalent pre-university qualification may enter Year 1 directly.
General entry requirements: most universities ask for a recognised pre-university qualification and proof of English proficiency such as IELTS or an equivalent test. Exact grades and English scores vary by university and programme — see our guides to entry requirements and English requirements. A TJS StudySteps counsellor can check your high school certificate against each university’s requirements.
Next Step: Master’s in Marketing
Graduates can specialise further with a Master’s in Marketing or Digital Marketing, from approximately RM18,900 to RM60,100:
| University | Master’s Programme | Duration | Approx. Total Fee |
|---|---|---|---|
| Universiti Sains Malaysia (USM) | Master of Communication in Integrated Marketing Communication | 1 year | RM18,900 |
| City University Malaysia | Master in Digital Marketing | 1 year | RM38,460 |
| Asia Pacific University (APU) | Master of Science in Digital Marketing | 1 year | RM42,000 |
| University of Southampton Malaysia | MSc Digital Marketing | 1 year | RM53,895 |
| Sunway University | Master of Marketing (Full-Time) | 1 year | RM55,200 |
| Universiti Malaya (UM) | Master of Marketing | 1.5 years | RM60,100 |
Frequently Asked Questions About Studying Marketing in Malaysia
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Which universities in Malaysia are QS-ranked for Marketing?
Where can I study Digital Marketing in Malaysia?
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What is the difference between Marketing and Advertising?
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What are the entry requirements for Marketing in Malaysia?
